My Mission

"Inspiring people to achieve their dreams"


We are CATALYSTS helping our COMMUNITIES become the most FINANCIALLY SECURE in the world; serving ONE person, ONE family, ONE business at a time.

- Janesville's Northwestern Mutual Purpose Statement


"To help our clients and ourselves achieve more than we both thought possible and to have fun doing it."

- Janesville's Northwestern Mutual Vision Statement



- Janesville's Northwestern Mutual Office Values


Front Row: Carrie Krueger, Recruiter; Matthew Krueger, Managing Director; Rachael Bennett, Matt’s Personal Associate and District Office Manager. Back Row: Andrew Keister, Investment Specialist; Corissa Urban, Sales Execution Team; Jodie Norman, Director of Marketing.

A Message from Matthew Krueger

“My value proposition is to be a coach and catalyst for my clients. My main focus is to help clients develop a vision for their personal, professional, and financial goals. I enjoy learning about their passions in life and helping them overcome any fears that could derail them from attaining their financial goals. My team and I strive to provide top of the line financial planning and client servicing. We work with many community professionals including doctors, dentists, accountants, and attorneys. We also work with family business owners on creating an overall risk and financial plan for their personal and business needs, including assisting in their business succession planning. My team and I specialize in working with individuals who are five years from retirement or are in retirement. With our expert guidance and the strength of Northwestern Mutual, we are able to assist our clients with all of their financial planning needs.

As Managing Director in Janesville, my office is looking to attract, develop and support our financial representatives. We aim to build them up to be excellent financial professionals and give them the tools to build their own successful practices. “


Matthew R. Krueger

The Northwestern Mutual Difference

Backed by the strength of Northwestern Mutual, my team and I provide you with a balanced approach to achieving your goal of financial security, assuring that your intentions have been understood and your needs are being addressed. And when it comes to implementing solutions, the full capabilities of Northwestern Mutual are leveraged to provide you with exclusive access to a comprehensive variety of products and services.

Matthew R Krueger, CLU®

Financial Advisor

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To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck