"We are a trusted and respected financial planning firm helping set and achieve goals for our clients, families, and our communities."


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Matthew Krueger

Matthew Krueger, Wealth Management Advisor

Matt Krueger knows that it takes hard work to achieve your dreams. While obtaining his associates degree in Business Management from Madison College, he knew that someday he wanted to be able to inspire people to achieve their dreams through hard work and perseverance. He is proud to say that after 17 years in the business, his dream of helping his clients and financial representatives achieve their dreams has become a reality.

Matt values knowledge and higher education. In 2013 he obtained his Chartered Life Underwriter or CLU® designation through the American College. Matt takes personal satisfaction in being able to make an impact with his clients.



Awards and Recognition


The Northwestern Mutual Community Service Award recognizes financial representatives, associate financial representatives, ensembles, and field leaders for their outstanding volunteer leadership and dedication to charitable organizations and philanthropic projects. Each award recipient is honored with a check presented to to his/her charitable organization on behalf of the Northwestern Mutual Foundation.

FORUM (2014, 2018, 2019)

The Northwestern Mutual Forum goal is to motivate Financial Representatives and Advisors to achieve the highest level of productivity and excellence. Qualifiers represent the top segment of our industry leading field force.

MDRT Qualifying Member (2006-2014) / MDRT Life Member (2015-2020)Top of the Table.

The million dollar round table (MDRT) is an industry wide organization exclusive to top leaders in the life insurance and financial service field based upon yearly production credit. As an MDRT member you'll be joining a prestigious group of your peers. MDRT members represent the top 1% of the world's best financial services professionals.

NAIFA Quality Award (2011-2020)

For generations National Association of Insurance and Financial Advisors (NAIFA) Industry Awards have been a symbol of dedication to client service…ethics…and excellence. Whether you are an advisor specializing in Life and Annuity, Financial Advising and Investments, Health and Employee Benefits or any combination of these specialties you have the opportunity to demonstrate the quality that is the mark of a true professional. The goal is for the NAIFA Quality Award to be recognized by agents, companies and clients as a symbol of excellence.

OARS Award (2009 - 2011, 2013, 2015, & 2017)

The Outstanding Achievement in Recruiting and Sales Award (OARS) recognizes managing directors and district directors who perform exceptionally at balancing their roles in both management and personal production.

Associations and Memberships

Nami (National Alliance on Mental Illness) Rock County 

Board President

Mission Statement

NAMI Rock County is a non-profit organization that provides support, education, and advocacy throughout Rock County on behalf of individuals and families affected by mental illness.

Stigma around mental illness, leads to shame, guilt, and discrimination. But, by working together, we can reduce that stigma and, in turn, encourage support and treatment to improve the lives of individuals affected by mental illness.


Million Dollar Round Table and Top of the Table


Founded in 1927, the Million Dollar Round Table (MDRT), The Premier Association of Financial Professionals, is an international, independent association of more than 38,000 of the world's leading life insurance and financial services professionals from more than 450 companies in 74 countries. MDRT members demonstrate exceptional professional knowledge, strict ethical conduct and outstanding client service. MDRT membership is recognized internationally as the standard of excellence in the life insurance and financial services business.

Mission Statement

To be a valued, member-driven, international network of leading insurance and investment financial services professionals/advisors who serve their clients by exemplary performance and the highest standards of ethics, knowledge, service and productivity.

National Association of Insurance and Financial Advisors

Founded in 1890 as The National Association of Life Underwriters (NALU), NAIFA is one of the nation’s oldest and largest associations representing the interests of insurance professionals from every Congressional district in the United States. NAIFA members assist consumers by focusing their practices on one or more of the following: life insurance and annuities, health insurance and employee benefits, multiline, and financial advising and investments. NAIFA’s mission is to advocate for a positive legislative and regulatory environment, enhance business and professional skills, and promote the ethical conduct of its members.


Awards and Recognition


Million Dollar Round Table Qualifying Member 2006-2014

MDRT is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT


Million Dollar Round Table Qualifying/Life Member 2015-2021

MDRT is the premier association of financial professionals. MDRT status designation is granted for one year and members must apply every year to continue their affiliation with the MDRT


National Association of Insurance and Financial Advisors Quality Award 2011-2016, 2018

Award recognizing commitment to excellence in service to clients and industry

Matthew R Krueger, CLU®
Wealth Management Advisor

Krueger Financial


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck