My Team

Krueger Team Photo
Jodie Norman, Director of Marketing and Business Operations, Andrew Keister, Director of Wealth Management, Matthew Krueger, Weath Management Advisor, Matt Norman, Director of Investment s and Operations, Rachael Bennett, Financial Planning Specialist.

As a Wealth Management Advisor of the Northwestern Mutual Wealth Management Company (NMWMC), Matt Krueger is committed to helping his clients whether they are concerned for their own financial needs or those of their family or business. He doesn't do it alone. Here you will find a listing of the people who help make it happen.

Krueger Team Photo
2019 Boys and Girls Club Golf Event:
(Matthew Krueger, Andrew Keister, Rachael Bennett, Jodie Norman, and Matt Norman)

Together, they stand committed to providing the best client service possible. If you have a problem or need assistance at any time, please let them know.

Krueger Team Photo - Escape Room
Team Bonding Event - 2018 Andrew Keister, Director of Retirement Plans/Associate Financial Advisor, Matthew Krueger, Wealth Management Advisor, Jodie Norman, Director of Marketing & Client Services/Associate Financial Representative, and Rachael Bennett, Director of Insurance and Investment Operations/Associate Financial Advisor.

Rachael M Bennett

Rachael M Bennett, CLU®, ChFC®

Financial Planning Analyst
Office 608-728-8405

Rachael is an Associate Financial Advisor and works as the Financial Planning Analyst for the Krueger Team. Her responsibilities include team management, oversight of daily client activities, and works as our lead client communications director. She received her bachelor's degree in Business Management and Human Resource Management from Herzing University in 2009. She began her career with Northwestern Mutual in December of 2010 as a Sales Execution Team member in Middleton, WI. In April of 2012 Rachael accepted the position as Matt's Office Manager and has since completed her Chartered Life Underwriter and Chartered Financial Consultant designations.

Rachael resides in Milton, WI with her husband, two children, and dog Lucy. She enjoys spending time with family and friends, traveling, and hiking/backpacking with her family. 


Andrew R Keister

Andrew R Keister, CFP®, RICP®

Director of Wealth Management
Office 608-728-8404

Andrew is an Associate Wealth Management Advisor and the Director of Wealth Management. He works closely with current and prospective clients helping them envision and create their financial future. His role includes facilitating meetings, collecting data, and collaborating with the team to create a unique, personalized financial plan for each individual or family.

Andrew is a CERTIFIED FINANCIAL PLANNER™ and has completed additional coursework through the American College of Financial Services to be a Retirement Income Certified Professional. He received a Business Finance degree from the University of Wisconsin Whitewater School of Business.  While in school, he was also a part of the University of Wisconsin Whitewater 3-time National Championship football team. He has been with our team since October of 2014.  

Andrew is originally from Evansville, WI and currently resides in Janesville, WI.

In his spare time, he enjoys being active, playing sports, and of course, being with family and friends.

Jodie L Norman

Jodie L Norman

Director of Client Relations and Marketing
Office 608-728-8401

Jodie is an Associate Financial Representative and the Director of Client Relations and Marketing for team Krueger. She is a significant component to our client’s experience. Jodie manages all things when it comes to Matt’s calendar. She schedules client meetings and coordinates all internal promotional and marketing events. Jodie joined team Krueger in April of 2015.

Jodie is originally from Evansville, WI. She currently resides in Milton, WI with her family. She graduated with her Bachelor's degree in Business Management in 2009.

Jodie enjoys the outdoors, sports, and spending time with her family.

Matthew R Norman

Matthew R Norman

Director of Operations

Matt is an Associate Financial Advisor and works on the investment side of our practice as the Director of Operations. His key responsibilities include creating a Personal Planning Analysis, developing planning recommendations, and assisting with client servicing needs. Matt has been with Northwestern Mutual since 2015. He received a Bachelor's degree in Business Management at Cardinal Stritch University in 2009.

Matt is originally from Whitewater, WI and currently resides in Milton, WI with his family.



Rob Smithback

Rob Smithback

Director of Client Services
Office 608-728-8401

Rob is our Director of Insurance Operations & Servicing. His key responsibilities include assisting with client servicing needs and being the connection with our insurance clients and the underwriting process. Rob has over 17 years of sales, customer service, and management experience. He has been with the team since 2021.

Rob is originally from Cambridge, WI. He currently resides in Sun Prairie, WI. Rob received his bachelor's degree in Business Management from the University of Wisconsin Whitewater, in 2005.

In Rob's free time, he enjoys boating, golfing, attending his niece's sporting events, and spending time with family and friends. 


Matthew R Krueger, CLU®
Wealth Management Advisor

kf. Wealth Management


To learn more about Northwestern Mutual Investment Services, LLC and its financial representatives, visit: FINRA BrokerCheck